about us

About us

Just like Roobaya itself, the team behind the brand is one thing above all: diverse. We have creative and rational minds working for us, some with a talent for numbers, others with a fervor for fashion.

What unites us all, however, is the passion for high-quality products, individuality and flexibility. And it’s not by coincidence that these characteristics are also reflected in Roobaya's products. Impressed by the option to swap out the Apple Watch watchband within mere seconds, we have developed watchbands made from the best materials that allow wearers to change their looks in the blink of an eye and to always be stylish. We think outside the box and right down to the very last detail. That's why we knew from the very start that our watchbands should be provided with clasps and adapters matching the Apple Watch’s various case colors and materials.

One watch – many looks. Roobaya has been available in Germany, Austria and Switzerland since October 2016, and it will soon be available throughout Europe as well as on the North American market.